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Holiday Gift Guide Featuring Veteran and Military Spouse Owned Businesses

Military veterans and their family members often have unique needs and experiences, which makes gift-giving a great opportunity to give a meaningful gift for the holidays. We have a list of Christmas gift ideas for veterans.

But we also wanted to bring you something special. This holiday season, tackle your shopping list and support the military community simultaneously by purchasing gifts from veteran and military-spouse owned businesses. 

With their handmade ornaments to coffee, BBQ sauce with a kick to gorgeous accessories, the military entrepreneurial community is thriving. So even if this year’s holiday festivities are going to look much different than in past years, you can rest easy knowing you’re helping support the military community with these fabulous finds.

Gifts for the Home

Love and Lettering by Katie: Every military family knows the quickest way to make a house feel like a home is with great decor. Love and Lettering is owned by an Air Force military spouse and has everything you’ll need to give your space a refresh. 

Olive Bridge Company: Special events call for special announcements. No matter if you’re expecting a new addition to your family, or you want to celebrate a promotion or graduation, Olive Bridge creates custom signs for any occasion. Owner Ashleigh is a military spouse who embraces the farmhouse decor trend. Her shop also carries a variety of  Christmas ornaments, in case you need a few new ones for your tree. 

Usher Creations: Could this story get any cuter? A husband-wife team named their shop by combining the words “us” and “her.” Usher Creations sells handcrafted wood decor, tumblers, and more. Owner Nicole is an Air Force veteran, and husband Matt is responsible for the lathe.

Clothing & Apparel

Nine Line Apparel: This apparel company aims to represent the grit and commitment of Americans. Nine Line offers clothing and gear for everyone on your list. The company was co-founded in 2013 by two brothers and Army veterans. 

Mason Chix: Mason Chix is all about making comfy loungewear that you don’t mind wearing out of the house. If you’re looking for something that feels like cozy pajamas but is nice enough to wear out and about, this military spouse owned business has everything you need. Plus, a portion of each sale supports military family organizations.

Tripel Nikel: Tripel Nikel is a veteran-owned apparel company that salutes diversity. The Tripel Nikel name is a nod to the legacy of the famed 555th Parachute Infantry Regiment, also known as the Triple Nickels. The founders of Tripel Nikel are all veterans who began their career in the 82nd Airborne Division in Ft Bragg, NC. Their motto is, “We Served Too.” You can find men’s and women’s clothing and accessories.

Jewelry and Accessories

The Eclectic Boutique: You can find a little bit of everything at the Eclectic Boutique, owned by a USAF veteran spouse. If you’re looking for something especially unique, check out the shop’s Strike Eagle Shell Shot Glass holder.  

R. Riveter: Two Army spouses founded this handbag and accessory company to help tackle military spouse employment challenges. They even scored a deal with Mark Cuban on the hit TV show “Shark Tank.” Their gorgeous leather and canvas handbags are crafted by military spouses (called “Remote Riveters”) all over the country, providing them with mobile, flexible income.

PS Designs: Providing polymer clay and resin jewelry that’s on-trend, affordable, and perfect for the fashionista on your list. Custom orders are accepted as well. 

CharlieMadison: A military spouse–owned company, CharlieMadison creates made to order bracelets and necklaces to help you celebrate the important people in your life. A portion of each sale is donated to support military organizations.

Designs by Katie Leigh: When you’re looking for something special, check out Designs by Katie Leigh, a custom jewelry shop owned by a military spouse and her active-duty husband. They regularly work with other small businesses and donate products to charities.

Hope Design: A military spouse with a passion for history and vintage jewelry created this company selling necklaces, bracelets, rings, brooches, and cufflinks for every military branch.

Nomadés: Four Marine spouses founded this company, which custom-design charms for most duty stations and military life moments.


Dashfire Beards: This veteran-owned company produces beard oil and beard grooming products. Their motto is, “Serve your beard like you served your country.”

Just Lovely Lipstick: An Army veteran started this lipstick brand inspired by her mother. The lip colors are handcrafted and made with natural oils.

Teak and Twine: For the person who loves to treat themselves, Teak and Twine provides the perfect gift for a day of self-care. Recreate a relaxing spa day at home with their adorable gift baskets, which can include bath salts, soaps, candles, and gourmet treats. Owned by a military spouse and a veteran, Teak and Twine can customize orders for any special occasion.

Food & Drink

Devil Dog Coffee Company: Featuring blends like “Reveille,” “Goodnight Chesty,” and “GI Jane,” the Devil Dog Coffee Company has a cup of joe suited for everyone’s tastes. The shop offers a generous 10% discount for members of the military, veterans, and family members. 

Frag Out Flavor: Frag Out Flavor was founded in 2017 by Patrick Flynn, a veteran who served as a Combat Engineer in the Army. His brand provides quality seasonings and barbecue rubs, perfect for your winter barbeque. 

Heroes Vodka: Started by a Marine Corps veteran, Heroes Vodka’s mission is to provide exceptional taste and superior value and to honor heroes who serve, protect, and perform outstanding work in our communities. The spirit was first bottled on Veteran’s Day 2011.

Mutt’s Sauce: A Vietnam veteran is the force behind this tangy-sweet-sauce. He left the recipe to his granddaughter, who is currently serving in the Air Force. Still, she makes time to bottle the magic sauce and makes it available all across the country.

Gifts for Kids

Babiators: A military spouse came up with the idea for Babiators on a Marine Corps base in Beaufort, S.C., when she noticed military kids squinting in the bright sun while their moms and dads sported stylish sunglasses. After sharing the idea for safe and durable kids’ sunglasses with her husband, a Marine Corps aviator, they decided to call the sunglasses Babiators, and the business was launched.

Cali Bee Kids: If you’re looking for a custom outfit to mark this year’s holiday season, check out Cali Bee Kids. Owned by a military spouse, each article of clothing from this shop is designed, crafted, and produced in America.

Gifts for Pets

K9 Salute: This company sells all-natural dog treats that honor fallen K9 service dogs. A portion of each sale is donated to military and police K9 units, so you can feel good knowing your purchase helps support that cause. The founder, a military veteran, also uses some of the proceeds to help veterans get connected with service dogs.

Veteran and Military Spouse Owned Business Resources

Didn’t find what you’re looking for? Check out the following resources for veteran and military spouse owned small businesses: